Top Deliverability’s Blog
EmailToolTester: Email Tagging Explained: Why You Need Tags for Effective Email Marketing
- May 30, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just issued a insightful write-up:
Imagine being able to send highly targeted email campaigns tailored to each individual subscriber’s interests, behaviors, and preferences. It’s not just a fantasy; it’s possible with the power of email tagging. This not-so-secret weapon can transform your email marketing efforts and dramatically improve engagement. Who wouldn’t want that? Let’s dive in and explore the world of tagging in email marketing. Definition of Email Tags (and how they differ to regular fields) Tags are flexible labels applied to contacts based on various criteria like behaviors or interests, e.g. “Customer”, “Subscriber”, “Registered for webinar”. A contact can have multiple tags assigned to them. They are dynamic and can be added or removed as needed, which is useful for sending targeted emails to specific groups. Tagging in ActiveCampaign Fields, in contrast, are predefined data points for each contact, like name, email, or job title. They are more static, usually updated manually or via
Read the original here: Email Tagging Explained: Why You Need Tags for Effective Email Marketing
P.S. Do you need help with your Deliverability? Ask for a Consultation
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!