dotdigital: SMS marketing is taking over

dotdigital just released a brilliant blogpost:

We’ve all had that moment – you hear your phone buzz and think it’s that all-important message you’ve been waiting for – not quite. It’s a text from a clothing brand you bought from once in 2019. And by the end of the day, you’ve bought a new outfit that you had no inclination of buying at the start of the day. That’s the power of SMS marketing.  Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Specifically in the US, there has been a shift in focus from email marketing to SMS as there have been significant developments in this area. Let’s take a deeper look at why that is. The rise of SMS marketing  SMS marketing has often been overlooked when searching for the best marketing communication, with many opting…

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