dotdigital: How to win big with incredible 24/7 customer support

dotdigital just posted another insightful story:

We often witness customer service landing at the bottom of the operational strategy and investment funnel. It might have been the right approach decades ago, but not anymore. Whether you are a B2B or B2C business, customer service is paramount in today’s customer-centric world. Reports show 59% of consumers have higher expectations for customer service than they did just one year ago. When it comes to success, support is equally essential as sales and marketing. Providing top-notch customer service helps grow your brand value and cultivates a long-term loyal customer base. Over time, customer support has emerged as a vital revenue driver, translating into increased sales and customer retention. The support bug doesn’t stop once the customer decides to purchase your product, it extends way beyond that. Multi-channel support In today’s digitized world, with multiple channels at our disposal, it has never been easier for businesses to connect and communicate…

Read more: How to win big with incredible 24/7 customer support