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dotdigital: How to make the purchase formula work for you
dotdigital just released a interesting post:
In our previous post, we chatted about the brain works when it makes a purchase decision (check it out here), but how do you take all that neuroscience and *actually* use it? We mentioned how nurture plays a significant role in helping the brain decide to buy, but how can you make that happen for you? We’re not about vague theories that have no real application! So let’s take a look at some practical applications for using these insights as we walk through 5 ways to pack a punch with the purchase formula in your very own campaigns. 1. Welcome campaigns Never underestimate the power of a really good welcome campaign! The very first time a new contact joins your list, you should roll out the red carpet. When you provide a fantastic welcome and wow campaign you’re able to provide the brain with context as to why you do…
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