dotdigital: How to create spooktacular Halloween emails

dotdigital just released a new interesting blog:

It is predicted that Halloween sales in the US will hit a new record, exceeding $10 billion in 2021. What a treat. Read on to learn some of our favorite Halloween email tips and tricks to bewitch your customers. Gamification Halloween is a great opportunity to send out some really fun and engaging emails. It’s the perfect time to utilize gamification and up your engagement. Clinique used gamification last Halloween, offering a free gift with purchase – once you complete their game of course. A game is always a fun challenge many will try out even if they don’t have any intent on purchasing, but once they ‘win’ a freebie or a discount code, they might just convert. Remember to always have a fallback version, and to test in a few different email clients when using gamification or more complex designs than usual. Dress up Embrace the Halloween spirit and…

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