Constant Contact: Writing a Real Estate Letter to Past Clients

Constant Contact just shared another engaging article:

No one knows more about the great work you do as a real estate professional than the people who have worked directly with you. That’s why you shouldn’t overlook the practice of writing a real estate letter to past clients to drum up new listings.  It doesn’t take long in the industry to know that most people buy more than one property in their lifetimes. It can take just a couple of years (or less) before people are ready for a new version of their dream house or an upgrade to their current business location. What’s more, your clients who appreciated the extra effort you put into their real estate search and closing also have friends, family, and business associates who are in the same situation. Marketing to past real estate clients will help you stay top-of-mind when they’re asked for recommendations. While so much of modern communication is short…

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