Top Deliverability’s Blog
Constant Contact: What Is Position Zero? Featured Snippets Made Simple
Constant Contact just shared a engaging blogpost:
It used to be that number one was good enough — and in most places, it still is. You won’t find any Olympic athletes or top-40 artists complaining about their number-one status. And even when it comes to search engine optimization (SEO), position one is most often the best to target. But more and more people are now trying to attain featured-snippet status, which raises the question: what is position zero? Featured snippets appear when Google determines that the user’s search intention can be best matched by immediately offering brief answers within the search results themselves — instead of on the third-party page. They come from the top handful of search results and tend to answer relatively simple questions. A featured snippet covers half of a mobile screen, giving your brand unmatched visibility. While they only occur on 19% of search engine results pages (SERPs), they can have a huge impact…
Read more here: What Is Position Zero? Featured Snippets Made Simple
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