Constant Contact: The TOFU MOFU BOFU Marketing Guide: A (Not-So-New) Strategy

Constant Contact just posted another interesting post:

TOFU MOFU BOFU may sound like gibberish, but understanding what these acronyms mean is essential to developing a successful sales funnel, which can be the key to marketing success. A sales funnel depicts the process by which a random person becomes someone who’s interested in your business and eventually makes a purchase. Today, marketing professionals will often refer to the parts of a sales funnel as TOFU (Top of the funnel), MOFU (Middle of the funnel), and BOFU (Bottom of the funnel). These distinctly different levels in the customer’s journey represent the core architecture of your engagement efforts, so getting familiar with these terms is a critical step in devising a marketing strategy that produces results.‌ Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing…

More here: The TOFU MOFU BOFU Marketing Guide: A (Not-So-New) Strategy