Constant Contact: Podcasting for Small Business: Where To Start and How To Grow

Constant Contact just released another brilliant post:

I joined the international podcast audience relatively late — and immediately wondered why I had waited so long. Podcasts are amazing. They’re perfect for chores or car rides, and they don’t leave you at the mercy of a radio host — you pick the episodes you want to listen to. So, I have to ask: Have you considered podcasting for small business? Most of my friends were much quicker on the uptake than I was. In fact, much of America beat me to the punch. More than half of the U.S. population has listened to a podcast. The audience is there. And in an ad-saturated culture, more of your marketing success relies on creating content that people choose to consume: videos, blog posts, funny memes, and so on. You want to reach your audience in the right context and right frame of mind. ‌The best part is that it’s easier…

Read the original here: Podcasting for Small Business: Where To Start and How To Grow