Constant Contact: Collaboration Marketing 101: A Business Owner’s Manual

Constant Contact just posted a brilliant post:

Helen Keller famously said, “Alone we can do so little; together we can do so much.” Though the phrase is often used to encourage team unity, especially in athletics, its meaning applies to marketing and business, too. Collaboration marketing, also known as co-branding or co-marketing, is a prime example of this principle. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. What is collaboration marketing? Collaboration marketing combines two or more people, marketing teams, or brands to reach a shared marketing goal.  As they join forces, these brands capitalize on the loyalty of their pre-existing customers in an attempt to get them to buy a good or service from another brand they may not have otherwise patronized. An example of this phenomenon done well…

Read the original here: Collaboration Marketing 101: A Business Owner’s Manual