Constant Contact: A Simple Guide to Context Marketing (and How To Use It)

Constant Contact just released a insightful blogpost:

Ads for products that a consumer doesn’t want are white noise — a vaguely irritating hum in the background to which they pay no attention. Nor is it particularly useful to the consumer to see advertisements for products they have no reason to buy right now. Sure, they might enjoy a nice new parka, but if it’s June and the jacket’s full price, they’re not going to click on the link.  Context marketing is kind of a matchmaking service between customer and seller. It shows people what they want, when they want it. Personalized marketing pays off. 91% of consumers prefer brands that offer relevant offers and recommendations based on information they’ve shared with the brand and on their current searches. But what will incorporating context marketing into your marketing strategy do for you, and how should you implement it? Let’s take a look. Ready to do more business with…

Read more from the original source: A Simple Guide to Context Marketing (and How To Use It)