Constant Contact: 6 Marketing Tips for Winning the Holiday Season

Constant Contact just posted another engaging story:

The holidays are rapidly approaching, and the holiday season is big business! Americans spent over $789 billion during the 2020 holiday season, and industry experts predict ecommerce sales will top $210 billion, growing nearly 15 percent over last year. Not only is it the season for giving, but it’s also the most important stretch of the year for many small business owners. The holiday months can make or break our entire fiscal year and hopefully set us up for success in 2022. What many small business owners don’t realize is that many American consumers start their holiday shopping in the Fall. In fact, each year about 40 percent of holiday shoppers start the process before Halloween.  That means 4 out of 10 potential customers are starting to explore and evaluate their options right about now. They’ll start to discover new products and services by watching videos on YouTube, or reading…

Continued here: 6 Marketing Tips for Winning the Holiday Season