Yahoo, AOL, Verizon
By Marcel Becker, Director Product ManagementOur mission is to provide the best email experience for consumers. That means when our customer’s favorite brands send them email, it should be a great experience. Email should no longer come in the form of a flyer – static, boring and stale – but rather, an interactive and dynamic way for consumers to do what they want and need to do as quickly and conveniently as possible. We are working with the sending community to help us achieve those goals and provide a great experience for our mutual customers. Therefore, we are excited to be one of the first providers to participate in the AMP for email program, enabling fast, responsive and high-performing dynamic experiences from right within an email, and are working on bringing full support to our core applications soon. You can reach out to us directly at mail-questions@verizonmedia.com with any questions you…
By Lili Crowley, Lead PostmasterOn our quest to provide better tools and services for the sending community we are one step closer to our goal of a new postmaster site which supports all our consumer brands: Yahoo, AOL and Verizon. We are proud to announce our new Verizon Media Postmaster Site. It’s still in early beta so look out for further updates as we continue to work on bringing you new tools and helpful information. As one of the next steps we will shut down the AOL Postmaster Site and start redirecting it to the new experience. If you have any comments, suggestions or questions about the new site, don’t hesitate and reach out to us at mail-questions@verizonmedia.com.
By Marcel Becker, Director Product ManagementWe are on the final leg of migrating AOL and Yahoo mail to the Verizon Media infrastructure and one great thing about that is we can leverage features from each platform and introduce them to a larger audience. One of them is one-click-unsubscribe. Our mission is to provide the best consumer email experience. That means making sure spam and other unwanted mail is out of our users’ mailboxes, while also giving them the best tools to help communicate their changing needs to senders.One of those features is the ability to unsubscribe from emails that users no longer want in a simple, hassle-free and secure way. We do that in part by leveraging standards like list-unsubscribe headers. To increase coverage and to push those standards further in the industry, all Verizon Media based mailboxes now support one-click-unsubscribe, otherwise known as RFC8058.This basically means that senders should…
By Marcel Becker, Director Product ManagementIt’s a new year and we feel we owe everybody a little update. The first thing you will have noticed reading this blog is our new name and branding. We are now Verizon Media. While this will further align us with our parent, it will not affect how you send to our consumers at Yahoo, AOL or Verizon and it certainly will not affect how we work with the sending community. And on that front we are moving ahead to provide better tools and services to help you and our mutual customers. Our new postmaster site went to internal alpha and we are looking forward to sharing an early beta version with “friends & family” very soon. We also wanted to address some questions we are still getting about how to treat AOL versus Yahoo recipients. While we are at the very, very tail end…
By Marcel Becker, Director Product ManagementSummer is upon us and we have made a lot of progress merging the AOL and Yahoo mail infrastructure under the OATH umbrella. We wanted to share an update and address some questions we have been receiving over the past months. All mail sent to any of our OATH mail brands is now handled by our OATH MTAs. This means you should not treat recipients at AOL differently than recipients at Yahoo or expect us to handle or treat you differently depending on who you send mail to. As indicated earlier this also means that all DMARC reports come from a single source covering all our brand domains. We have started to actively migrate AOL mailboxes to the common infrastructure. As such you will see a decrease in AOL’s FBL volume — and a matching increase in Yahoo’s FBL/CFL numbers. So if you do rely…
yahooeng: USE IMAP TO ACCESS SOME UNIQUE FEATURES By Libby Lin, Principal Product Manager Well, we actually won’t show you how we create the magic in our big OATH consumer mail factory. But nevertheless we wanted to share how interested developers could leverage some of our unique features we offer for our Yahoo and AOL Mail customers. To drive experiences like our travel and shopping smart views or message threading, we tag qualified mails with something we call DECOS and THREADID. While we will not indulge in explaining how exactly we use them internally, we wanted to share how they can be used and accessed through IMAP. So let’s just look at a sample IMAP command chain. We’ll just assume that you are familiar with the IMAP protocol at this point and you know how to properly talk to an IMAP server. So here’s how you would retrieve DECO and…
By Marcel Becker, Director Product ManagementThe mail teams at Oath are always looking at new ideas and features to enhance our consumer mail products we offer under the Yahoo and AOL brands. Our goal is to build the best mail experience for our users helping them to manage their mailboxes. While we strive to be the leader in that space, we realize that there are a lot of opportunities to collaborate with our friends and partners in the industry. We constantly work with other mail providers and senders on making email more secure as well as identifying opportunities which will help all of us to provide an even better experience for all consumers. One such initiative is called BIMI, which is short for Brand Indicators for Message Identification. It provides a standard way for companies to publish their brand logos online, in order to improve confidence and trust between application…
