Campaign Monitor
Apple’s Mail Privacy Protection feature has put the future of open rates in serious jeopardy. Let’s take a look at what the future of open rates looks like. Ask any marketer what they measure their email marketing results by, and without fail, one of the first statistics they’ll mention is open rate. It makes perfect sense that this would be one of the first metrics named, as it’s often the top line on anyone’s email marketing analytics dashboard. As long as marketers have been sending emails to customers and prospects, they’ve been looking at open rates to give an indicator of success. But with the release of Apple’s Mail Privacy Protection feature, all of that is about to change. For a very in-depth look at MPP and how it works, you’ll want to consult our guide on the topic. But for the sake of this article, you only need to…
Crafting a customer win-back email is a delicate balancing act. Here are some surefire tips for creating one that works. When a customer avoids your products and newsletters it doesn’t mean they’ve dropped off the face of the earth. It just means you have to change your approach. So how do you convert those once-loyal customers into rabid fans again? With smart use of win-back emails. Today we’re going to talk about what makes a perfect win-back email; from eye-catching headlines and crisp copy to exit surveys and incentives. What exactly is a customer win-back email? A customer win-back email is a carefully crafted message sent to inactive customers. Inactive customers are those who haven’t purchased or interacted with you in a set period of time. Timing is everything for these kinds of emails. Now, most businesses will recommend six months before you start implementing your win-back strategy. But that’ll…
A quick, easy guide for migrating your audiences from Mailchimp to Campaign Monitor. Moving stinks. Whether you’re moving across town or across the country, the process is never pleasant. And typically, the same goes for moving software tools. Even when you’re switching to a tool you’re excited about, the moving process can be a pain. The interface is slightly different, there are new terms to learn, and getting all of your data moved from one platform to the next can be a hassle. But, rest assured, we’re here to help! If you’re a Mailchimp user looking to migrate to Campaign Monitor, we’ve put a detailed tutorial together on how you can easily make the switch, allowing you to continue your marketing efforts without missing a beat. Read on for a step-by-step Mailchimp migration guide. Steps for migrating your Mailchimp audience to Campaign Monitor Step 1: Log into Mailchimp and export…
A look at the elements that make up a high-converting signup form, and some amazing signup form examples. Do you want to grow your email list? The first (and simplest) step to attracting more subscribers is to optimize your email signup form. This form is more than a routine necessity to collect email addresses; it’s an opportunity to make signing up for your emails feel easy and good. An optimized signup form reduces friction in the signup process and can lead to more subscribers. On the other hand, a poorly engineered signup form can feel like a barrier for potential new subscribers and decrease signup rates. In this article, we’re explaining the 10 best practices for building a successful email signup form, and looking at some amazing signup form examples. 10 elements of a successful signup form (with examples) 1. Start with goals You can’t create a successful strategy for…
If you’re an agency, you already know how important email marketing is. And you probably already know it’s got a staggering ROI of around $44 per dollar spent. But just how much you should be charging your clients for it? Today we’re going to dive into what factors agencies should consider when it comes to pricing email marketing services: template design, writing, tools, and a whole lot more. How much does working with an email marketing agency cost? A lot goes into running a successful email campaign. Surveying your clients’ needs is the first step needed before setting prices. Agencies should consider factors such as: Are you a new agency or one with a backlog of success? Clients will pay a premium for experience. How many subscribers does your client have? How many emails do they need to be sent per month? What hosting and email management system are you…
In April of 2009, we ran banner ads on several high-profile sites to see if the investment would be worth it — and if so, which types of banner ads performed best. More than a decade has since passed. Yet, banner ads are still prevalent in today’s changing digital landscape. According to the 2021 Internet Advertising Revenue Report, banner ads were one of the “most dominant” forms of advertising on the internet in 2020. Moreover, the report found that banner ads made up 31.5% of total ad spend in 2020 (second only to search ads). Clearly, banner advertising is relevant. And while many of our findings from 2009 are still valuable today, new research has taught us some things we might do differently. Let’s take a look at what banner ads are, principles for effective ones, and if they’re a worthwhile way to promote your business. What is banner advertising?…
Editor’s note: this post was updated for accuracy and freshness in September 2021. Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how to measure the results of your efforts. These metrics, like the rest of email marketing, are ever-changing, too. When features like Apple’s Mail Privacy Protection are released, there’s potential for change in how we view success in email marketing. So, it’s important to stay up-to-date. Before you delve too deep into learning everything there is to know about email marketing, take a step back, determine what your goals are for email marketing, and then decide how you will measure your success. Each email marketing campaign can be different, especially if you have different goals for different…
Holiday sales have increased every year since 2002 — with the exception of 2008, during the Great Recession. Last year, retailers were concerned that the pandemic would decrease 2020 holiday sales, similar to what happened in 2008. However, the opposite occurred. Despite a global pandemic, the rate of increase of holiday sales between 2019 and 2020 was more than double the average year-over-year growth of previous years, exceeding predictions from the National Retail Federation. This enduring upward tick in holiday sales illustrates that consumers have built lasting habits around holiday spending. Smart brands will respond accordingly. With a rock-solid holiday email marketing strategy, your brand will be in a prime place to grow holiday sales in 2021. Let’s take a look at how to develop that strategy, and analyze some holiday email examples. Editor’s note: this post was updated for accuracy and freshness in September 2021. Why email makes the best…
Those new to the field of marketing might not be familiar with the process, but referral marketing is an excellent tactic for growing business. Let’s take a look at what referral marketing is, why it’s effective, and how to get your first referral marketing campaign off the ground. Congratulations! It’s time to start on the journey towards your first referral marketing campaign. This is an exciting time for any business because growth and development are just around the corner. How does referral marketing work? Referral marketing is an incredibly effective way to bring in new business to your company. It is so effective because, after the initial setup, the vast majority of the marketing efforts are conducted by your own customers and those taking part in the referral program. Participants in a referral program, often called referrers, recommend your business by making referrals in exchange for some sort of incentive.…