Campaign Monitor
It’s been about six months since Apple released MPP to the public — going live in September of last year. And while we’ve learned a lot about this feature and how it works, email marketers have been left with a lot of questions as well. What’s been happening during that time? How many people have opted into MPP? How is it affecting my metrics? How have email service providers (ESPs) responded? Marketers are still concerned with privacy changes, and understandably so. With more inbox providers releasing their own privacy-related features, it feels like we’re at the beginning of a trend that will continue to impact marketers for the foreseeable future. Let’s take a quick look at where things are at with MPP, and how we’ve been responding to those changes here at Campaign Monitor. So, what’s the state of MPP? A lot has happened since Apple released iOS 15 and…
Learn how to write a survey email subject line that gets your emails opened and your surveys responded to. You’ve probably gotten a survey email before, with a subject line that reads something like: “Customer satisfaction survey.” “Your opinion matters!” “Let us know what you think.” “Feedback about your recent purchase.” …But how many of those do you actually open? You already know that subject lines can make or break any email campaign you send out — particularly with survey emails, which require customer responses to be successful. According to a recent report, only 22% of marketers believed customer loyalty for brands has increased over the past two years. 38% of customers, however, consider themselves loyal to brands they love. This shows a very discouraging disconnect between marketers and the people they want to reach. So why is this happening, and what can you do to bridge that gap? Those…
Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Each new generation has increased interest in receiving brand communications via SMS. Companies need to keep up with the times if they’re going to effectively engage their audience and get the results they need. That means setting up a bulk SMS system that integrates with other marketing efforts. Text message marketing has the potential to drive significant ROI. It’s a particularly effective channel to communicate personalized offers, event updates, or time-sensitive information. Its strengths can fill some of the gaps in your email campaigns to make your marketing strategies more powerful. Given the popularity of mobile devices, it’s no surprise the two methods work together well. You can make the most of email and SMS marketing by understanding the best use cases for each.…
Your email newsletter is one of your most powerful marketing channels. Between sharing news, making announcements, and nurturing relationships with your customers, newsletters can be molded into just about anything. While other marketing tactics go out of vogue, it begs the question: why have newsletters stood the test of time? Well, newsletters keep subscribers informed about your business or product without being overly “salesy.” They give subscribers the agency to engage with your business on their terms. But there’s one condition…your email newsletter content needs to stay fresh, competitive, and original to keep readers from hitting that dreaded “Unsubscribe” button. When you’re creating new email content on the daily, it’s easy to lose sight of your creativity. That’s why we’ve compiled 15 of the best of the best newsletter examples to reference when your brand needs a boost. These newsletter examples are more than eye candy — they contain valuable…
Asking if email marketing or SMS marketing is more effective is like asking if lifting weights or cardio is better for fitness. It’s a valid question, but arguably the wrong question. The question is not which is better but how you should use each and when to use them together. Similar to how weights and cardio serve different aspects of health and fitness, both email and SMS marketing can have a huge impact on marketing efforts but serve different purposes. The real power of email and SMS marketing is when you apply each to the use cases they serve better than the other. When you try to cover all your bases with just one or the other, you inevitably miss out on opportunities to reach your audience in the most impactful way. By using both SMS and email marketing, you’re able to increase the impact of your marketing campaigns and…
Email newsletters are a win-win, benefiting companies and consumers alike. Why? Email newsletters give businesses a forum to send multiple messages to a captivated, qualified audience. One of the best parts about email newsletters? Creating them is easy! The not-so-easy part? Generating content for newsletters month after month can prove challenging for even the most seasoned (and creative) marketer. But, we’ve got your back. Here are 50 must-have ideas to spark your next email newsletter. 50 must-try newsletter ideas for your email content 1. Favorable articles about your company It’s always a good idea to keep subscribers in the know about your company, and email newsletters are a perfect way to fill them in about recent milestones, awards, and good press. If your CEO is featured on the front page of the New York Times, don’t be afraid to share that with your newsletter audience! 2. Business changes that impact…
No matter how good the content is, design can make or break your newsletter. Here are some email newsletter design tips, and how to optimize for conversion. Any designer worth their salt will tell you good design is invisible, but that doesn’t mean it’s effortless. Your messaging depends on design to be effective. A good email newsletter design is not just attractive; it markedly complements the words you’ve written. Email templates are a great tool for most marketers; unless you have hours to spend on design and layout, we recommend using one rather than starting from scratch. Drag-and-drop email builders allow you to customize any template to make it yours. In fact, making the changes is often easier than making them look good. Here’s how to turn a basic template into a customized email your readers will love to receive. Choose an email newsletter template that fits your content Have…
If the title of her newsletter, “Total Annarchy,” is any indication, Ann Handley thinks differently about newsletter strategy than most. A best-selling author, speaker, chief content officer, and one of Forbes’ “20 Best Marketing and Social Media Women Bloggers,” Handley’s fresh approach to content has built her career as well as her impressive newsletter list. Handley’s newsletter is known for its story-based insights, joyful tone, and actionable advice. It dances to the beat of its own drum while providing real value to its readers. Marketers and non-marketers alike rave about it. So how does this magic happen? We sat down with Handley to find out just that. 1. She wrote what she wanted to read Handley says she started her newsletter as a response to wishing she had something like it herself: a marketing newsletter about writing that she actually wanted to read and wasn’t dry or boring. “The biggest…
Marketing to Gen Z can seem like a tough task. Even understanding Gen Z might seem like a tough task, let alone understanding how to win them over. But, the time to start thinking about how to connect with them is here. Defined by Pew as individuals born between 1997 and 2012, individuals belonging to Gen Z are beginning to graduate college, enter the workforce, and have some spending power. And they’re radically different than generations that have come before them. CM Group, of which Campaign Monitor is a part of, recently surveyed over 1,000 consumers across generations to better understand the coming-of-age generation and their motivations, behaviors, and preferences. For the full report, make sure to head here! But for now, take a look at these five ways that Gen Z differs from Millenials when it comes to marketing. 1. Gen Z is more likely to listen to individuals,…
Employee loyalty isn’t something you automatically get. If the record-breaking resignation numbers in recent years have shown us anything, it’s that you have to continue to earn your employees’ engagement and loyalty. However, internal communications can often come as an uncreative afterthought in organizations, which is made glaringly apparent by the 34% of company newsletters that go unopened. Let’s be real; we’ve all received those jargony, high-level corporate newsletters with massive blocks of copy we’re never going to read. However, done right, internal newsletters have the power to inspire, cultivate company culture, and keep teams aligned. Internal company newsletters are a powerful tool and should be approached with the same effort and intentionality that you put into any email marketing. 1. Start with what’s most important to your employees We might break some hearts here, but your internal newsletter is not first and foremost about how awesome your leadership team…