Campaign Monitor
Let’s break down the secrets to success behind The New York Times’ The Morning, and what you can learn from it for your own newsletter. Some people say newspapers are dead, but The New York Times (NYT) isn’t taking that lying down. It has maintained its classic brand and award-winning content while evolving its product to serve a digital audience. Besides its website that serves as a digital news source for its readers, it has curated one of the most popular daily email newsletters in the world. The newsletter, called The Morning, has garnered over 17 million subscribers. So, how has The New York Times built a newsletter subscriber list over twice the population of New York City? It took the strengths of its centurial newspaper and adapted them to a new platform. It translated attention-grabbing headlines into subject lines. It adapted award-winning photojournalism into newsletter illustrations. And it turned…
It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” The answer is — there isn’t one best time. Yes, you read that right. If you want to increase email engagement rates, it’s not as simple as picking a certain day or time. Similar to Farmers Insurance, “we know a thing or two because we’ve seen a thing or two” when it comes to email marketing. Every year, we study over 100 billion emails to curate an annual report about email marketing trends and engagement. And do you know what we’ve found? The best time to send an email newsletter varies by industry, audience, and engagement goals. There is no one-size-fits-all time to send an email newsletter. The core of email marketing engagement is a newsletter tailored to your product, brand, and target audience. To accomplish this, it’s essential to continually…
Email newsletters often don’t bring immediate conversions or sales. They take significant time and resources to create. Is it even worth it to launch one? Those in the know think so. The Content Marketing Institute’s 2021 B2C content marketing report found nearly 3 in 4 marketers use email newsletters. Among those who run at least two types of content marketing campaigns, 26% say newsletters are the most effective. Email newsletters are an essential marketing tool for sharing information that goes beyond your products and services. People trust brands that fulfill the trifecta of strong products, a good customer experience, and support of social issues that align with their own. This trust leads to increased sales and loyalty, which is why newsletters are worth the investment. The question isn’t whether it’s worth it to launch a newsletter; it’s whether you can afford to not have one. However, building a newsletter from…
When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images. Don’t let your attention to the body of the email come at the expense of important structural elements, like footers, though. Email footers may not be the first thing you think of when creating emails to send to your subscribers, but they’re an essential piece of the puzzle. The footer won’t get the attention of your readers before they open the email, but it may be their last impression—especially if your readers are considering unsubscribing. A good email footer should include legal elements, tell your readers how to get in touch, and double down on your branding. A great one can unexpectedly delight your audience and invite more interaction. Read on…
Despite being VP of marketing at SparkToro, a classically trained chef, and the past host of the Growth Machine Marketing podcast, Amanda Natividad had trouble growing her newsletter following. When she started The Menu, she had more enthusiasm and ambition than subscribers. Her following didn’t grow as fast as she’d hoped. Six months into the endeavor, she only had 400 subscribers. Amanda didn’t give up. Instead, she converted her sizable marketing experience into a plan and got to work. She reached 1,000 subscribers a month and a half later. Today, she has 2,600 readers and gains around 500 more each month. Here’s the method that helped Amanda gain 600 new subscribers in six weeks — and can help you, too. Plan a sustainable format Consistency is essential to building a successful newsletter. Before you write your first email, decide what you want to send and how often. The most important…
Learn what everyone’s favorite boss would look for if he was tasked with picking an email newsletter service. Michael Scott, a character from the hit TV show The Office, is best known for his inappropriate (though humorous) office conduct. And while it’s probably not recommended to do most things he does, we can learn a thing or two from him. There are a lot of hard decisions to make when you run a business like Dunder Mifflin, and Scott takes on each one with a fresh and enthusiastic approach. One of the most crucial decisions a company can make is choosing the right email newsletter service. A strong email newsletter is essential to growing your business. It is one of only a few owned media channels companies have. Email allows you to directly and consistently reach prospects and customers without the limitations of a hosting platform’s algorithm or other limitations. Basically,…
Today, audiences expect a lot from the brands they interact with. They want personalized, relevant communications delivered in a format that’s convenient, at a time that suits them. Email has been an essential medium for this kind of communication for a long time, and at Campaign Monitor, we’ve helped thousands of brands across the world use email to deliver personal, impactful messages to their customers. And today, we’re excited to add a new medium to the mix as we introduce Campaign Monitor SMS. A New Way to Connect and Convert SMS is a powerful, yet simple marketing tool that helps you drive stronger connections with your audience and drive higher conversions for your business. It’s the perfect addition to email – increase the speed of return on your marketing investment by encouraging immediate action from your subscribers. Whether you want to boost sales through limited-time offers, maximize contributions to a
Today, audiences expect a lot from the brands they interact with. They want personalized, relevant communications delivered in a format that’s convenient, at a time that suits them. Email has been an essential medium for this kind of communication for a long time, and at Campaign Monitor, we’ve helped thousands of brands across the world use email to deliver personal, impactful messages to their customers. And today, we’re excited to add a new medium to the mix as we introduce Campaign Monitor SMS. A New Way to Connect and Convert SMS is a powerful, yet simple marketing tool that helps you drive stronger connections with your audience and drive higher conversions for your business. It’s the perfect addition to email – increase the speed of return on your marketing investment by encouraging immediate action from your subscribers. Whether you want to boost sales through limited-time offers, maximize contributions to a…
SMS marketing has quickly become an essential channel for businesses. Here are seven best practices to help you make the most of it. If you’re like the average American, you spend around 36 minutes using your smartphone to text or call people every day. Most of these communications are done without a thought. However, the rapid-fire texting you do with your friends isn’t appropriate for marketing communications. SMS marketing is one of the more interruptive ways of communicating with consumers because people feel compelled to read text messages. The 2020 Mobile Consumer Engagement report by Sinch found that 2 in 5 consumers have more than 50 unread emails in their inbox, but only around 2 in 50 have more than 50 unread texts. Many bulk SMS providers emphasize high open rates as one of the best features of text message marketing. We see it as a sign of higher stakes.…
Testing is critical to email marketing success. Here are some of our favorite email testing tools to help you get started. The goal of any marketer is to get the right message to the right person at the right time — but to do that, you first have to consider what might go wrong. Some of the biggest issues that affect open and click-through rates can be tested before you hit “send.” Declining to optimize these aspects of your message hurts the chances of your email even making it to your customers. Consistent testing is crucial for retaining subscribers and increasing engagement. The good news is, with the right email testing tools, you can automate almost everything you need to know. These tools provide comprehensive testing capabilities for marketing teams of any size with any budget. Make them a part of your workflow to improve your email marketing results. Domain…