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What Is an Email Marketing Strategy? We believe that there is no need to talk too much about the popularity of email marketing, because it is an effective way to directly connect with the target audience, offering great opportunities for engagement and conversion. That’s why a solid email marketing strategy is a fundamental necessity for every business, regardless of size or industry. An email marketing strategy is a comprehensive plan that describes how your company or organization will use emails to achieve your specific goals. It encompasses various elements, including audience segmentation, content creation, timing, frequency, and performance tracking. Essentially, it serves as a roadmap for using email communication to build and nurture relationships with prospects and customers, ultimately driving desired actions and cultivating brand loyalty. Key Benefits of Developing an Email Marketing Strategy You may be wondering how an email marketing strategy can benefit your business. First and foremost
What Is Email Warm-Up? Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually. When you start sending emails from a new domain or IP address, email warm-up is the process of progressively familiarizing yourself with email providers like Gmail or Outlook. At first, you start by sending a small number of emails and slowly increase the volume over time. In this simple way, you show these providers that you are a legitimate sender and not a spammer. So it’s basically about starting a little to make sure your emails are being seen
Table of Contents What are the Main Email Parts? Email Header Structure Email Body Structure HTML vs Plain Text Frequntly Asked Questions From the moment of its appearance, the email format has evolved from a formal plain text to the whole catalog with interactive elements. These days, we receive a ton of beautifully designed emails in our inboxes that enable us to take surveys, browse image carousels, and even play games. In this article, we want to explore the email structure and its components to help you streamline your email campaigns for better Inbox delivery. What Are the Main Email Parts? The email structure consists of the two components: header and body. The email header contains the information about the sender and recipient, originating IP address, email authentication outcomes, and transport information added by each server the message passes through on its way to the recipient. It’s important to differentiate
Table of contents Email Deliverability Statistics: Delivery per Top 5 ISPs Email Deliverability Statistics: Delivery per Email Service Providers Email Deliverability Statistics: Average Deliverability per Volume 1 – 10,000 Emails per Month 10,001 – 50,000 Emails per Month 50,001 – 200,000 Emails per Month 200,001 – 1,000,000 Emails per Month 1,000,000+ Emails per Month The Takeaway Email Deliverability Statistics: Delivery per Top 5 ISPs Let’s start with the average email delivery data for the major mailbox providers regardless of an email service provider used, the volume of emails sent, or the type of email messages (subscription or cold). Our calculation gives these email delivery statistics when the messages are sent to the five major ISPs: AOL average delivery rates: Inbox: 38.3%; Spam: 34.2%; Undelivered: 27.5%. Yahoo average delivery rates: Inbox: 38.6%; Spam: 34.8%; Undelivered: 26.6%. Gmail average delivery rates: Inbox: 70.7%; Spam: 14.8%; Undelivered: 14.5%. Outlook average delivery rates: Inbox:
Is It Really Difficult to Write a Formal Email? All people, even experts, sometimes have difficulties putting their thoughts into words, especially when it comes to a professional context. And these fears of using the wrong phrase or seeming inappropriate take over and prevent us from growing. Perhaps you may also have paused while writing an email, asking yourself if your tone is too informal. To give you more confidence and simplify your work routine, we have created this article with the best tips for crafting formal emails quickly and correctly. What Does a Formal Email Look Like and What It Is Used for? Writing formal emails is a must-have skill for anyone in today’s workforce. Whether you’re chatting with colleagues, supervisors, clients, or even government officials, knowing how to compose a formal email is essential for effective communication. But we have to clearly understand that formal email is usually
Understanding the Impact of Email Spam Trigger Words Imagine that your email marketing campaign is like a car on which you plan your long and unforgettable journey. You carefully prepare everything and undergo maintenance, fill it up with fuel, load your suitcases, and are ready to get impressions from new locations, until suddenly you hit a pothole on the road, which fundamentally changes all your plans for the future. The same is the case with building the right email strategy, where it is extremely important to pay attention to spam words, because of which all your efforts can end up in a pothole called the spam trap. Because the battle against spam filters is a constant challenge for email marketers, in this article, we’ll explore the email spam words you should avoid to ensure your messages reach your audience’s inbox and stand out for all the right reasons, and also
Table of contents Why Is It Important to Win Back Customers? What Is a Re-Engagement Email? Why Prioritize Re-Engagement Campaigns in Your Email Marketing Strategy? How to Use Email Marketing Strategies for Customer Retention? What Are Customer Retention Emails? Wrapping Up Why Is It Important to Win Back Customers? Winning back customers is not just a strategic move, it’s a must for successful marketing. As is commonly believed, the whole point of email marketing is to generate new leads, guide them toward becoming clients, and ultimately convert them into brand advocates. When in fact the customer retention stage is the most important and dominant aspect in a customer lifecycle, and it really should be a concern for everyone involved. If you, like many email marketers, often focus on acquiring new subscribers and growing your mailing lists, change your strategy to retain the subscribers you already have. Different forms of customer
What Is Churn in Email Marketing? A subtle challenge lurks within your email list building endeavors, often overlooked but ever-present – it’s known as “list churn”, “attrition”, or “churn rate”. By delving into the email churn meaning, we can see that it signifies the pace at which subscribers join and depart from your email list. This metric is commonly quantified by examining the percentage of emails removed from the list within a specific timeframe. Essentially, it measures the frequency at which individuals either unsubscribe from an email list or dismiss emails without opening them, indicating some form of disengagement. This phenomenon quietly consumes approximately 30% of the average email list for businesses annually, while nonprofits tend to observe a slightly lower churn rate. To ensure the growth of your list, your efforts must consistently outpace this churn rate. Regardless of your proactive list building, failing to do so will result
Email marketers are always looking for ways to increase open rates, especially because cold email statistics show that response rates to cold emails rarely go above 10%. There are almost endless questions about cold emailing. What is the best Subject line? How many follow-ups is the right amount? How can one make sure a message finds its way into a prospect’s inbox and gets a response? It feels like an unsolvable puzzle we are struggling with in order to create cold emails that will grab the readers’ attention, generate leads, and result in profitable transactions. Thus, let’s explore the newest cold email trends that may completely transform your cold email outreach strategy and give your efforts a boost. Cold Email Trend #1: Be Clear and Concise – Time is Precious. The rule of thumb for cold emailing in 2024 is very clear: be direct and concise. Not only should you
Over 99% of spam is effectively blocked by Gmail’s AI-powered spam filter, preventing billions of unsolicited emails from reaching the users’ inboxes every day. But the threat landscape is changing, which dictates stronger defenses are needed. Email senders frequently fail to configure their systems properly, which makes them an easy target for attackers. In order to address this problem, Google and Yahoo put attention to a crucial component of email security: confirming the sender’s identity. Some sort of authentication has been already required, which improved accuracy in thwarting billions of fraudulent messages sent to email users. That was the first step and there is still more to be done. New Google Email Sender Requirements Google is now putting new standards for all email senders in place, which will be effective starting from February 2024. With these requirements, email receivers can be sure that their mailboxes are safer and freer of