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Table of contents Shared IP vs Dedicated IP: What’s the Difference? 1. Shared IP Addresses. 2. Dedicated IP Addresses. Who Can Choose a Dedicated IP Address? Will a Dedicated IP Help Fix Deliverability Issues? Is One Dedicated IP Address Sufficient? How to Switch from a Shared to a Dedicated IP Address? 1. Sign up with an Email Service Provider. 2. Buy a Dedicated IP Address. 3. Set up SPF and PTR Records. 4. Warm up a Dedicated IP Address. How to Warm up a Dedicated IP Address? Dedicated IP Warm up Schedule Dedicated IP Address Monitoring: What to Track? 1. IP Reputation Monitoring. 2. IP Blacklisting Status Monitoring. 3. Deliverability Monitoring. 4. Email Metrics Monitoring. Key Takeaways Sender reputation is like your credit history, which is evaluated by email receiving servers when they accept your message for delivery. If the history is bad, the email is filtered to Spam or
Table of contents What Is a Triggered Email? Trigger Emails Effectiveness Statistics Why Use Trigger Emails? Benefits of Triggered Emails Potential Challenges in Trigger Email Marketing Types and Examples of Triggered Emails 1. Welcome Emails. 2. Onboarding Letters. 3. Cart Abandonment. 4. Purchase Confirmations. 5. Notification Emails. 6. Customer Feedback. Wrapping Up What Is a Triggered Email? You probably noticed that as soon as you sign up for a certain subscription, you immediately receive a welcome email, which usually presents the company from which you made a purchase or paid for a service, and you are invited to learn the terms of your plan and opportunities to use the provided services maximally effectively. Such emails that are sent in response to a client’s action are known as trigger emails. By definition, a triggered email is an automated letter used in marketing to move leads through the sales funnel. These messages
Online Proxy Testing Tool GlockApps provides a unique proxy testing solution designed to streamline and simplify your deliverability checking process and address any issues in time. This option has been specifically crafted for your convenience, accessible by setting up your sending account within our Inbox Insight application. Let’s delve into the details and explore all the benefits. What Is an Email Proxy Test? By its basic definition, a proxy is an authority or a document giving such power to act for another. In general, a proxy is an intermediary or a substitute appointed to act on behalf of another entity or user, often serving as a gateway between two or more parties. An email proxy test is a method used to assess the deliverability and performance of emails by simulating real conditions without actually sending messages to real recipients. In this process, a proxy email address is created, which serves
Why Are Newsletters Important? Customers always appreciate it when a company shares quality information about its offers, services, and updates through timely online newsletters. This method of communication has numerous advantages, including helping to increase website traffic with embedded links, keeping subscribers happy and informed in advance, providing direct advertising opportunities, and the ability to regularly stay in the user’s field of view. If you’re in the process of creating an email newsletter for your customers, follow our best practices to take your content to the next level. How Do Newsletters Benefit Businesses? Newsletters benefit businesses in several ways. They help increase brand awareness, drive website traffic, and generate leads. Additionally, newsletters allow companies to showcase their expertise, build customer trust, and promote their products or services. The newsletter is almost the most popular type of email campaign, that’s why, with its help, businesses can talk to the client on
What Is Email Fatigue? Stop for a moment and imagine your inbox is filled with emails from a single brand, day in and day out. Does it make you feel overwhelmed? You’re experiencing what’s commonly known as email list fatigue – a feeling that’s all too familiar in today’s marketing communications. But consider this: as a marketer, every email you send can either deepen your connection with your audience or push them further away. While wanting to increase email frequency may seem like a shortcut to engagement, the reality often tells a different story. Rather than fostering meaningful engagement, an overabundance of emails can lead to disconnection and even discourage recipients from opting out altogether. The Link Between Email Fatigue and Churn There is a clear and direct connection between email fatigue and email list churn. When subscribers experience fatigue from receiving too many or not relevant emails, they are
How to Send Mass Email Without Going to Spam? Every marketer knows that one of the most appealing aspects of email marketing campaigns is the ability to reach hundreds of potential customers instantly. With a large list at your disposal, you have the opportunity to send mass emails filled with an individual approach to each recipient, thereby maximizing relevance. While the potential business impact of email marketing is huge, the reality is not always so fabulous. Despite your best efforts, bulk emails can end up in the dreaded spam folder instead of your desired inbox. This result not only drains the energy reserve but also causes frustration when viewing the deliverability reports. Want to find ways to avoid this fate for your messages and ensure they reach your recipient’s inbox, even amid a flood of mass emails? So, to help you use bulk email in the most efficient way possible
Email Marketing Calendar: What Is It and Why Do You Need It? Have you ever felt like your email marketing efforts are disordered, wondering if you’ve gone wrong? If you want a way to plan ahead and make sure your emails land in the right folders at the right time, an email marketing calendar is your ticket to organized and effective communication with your audience. In this article, we’ll explore the power of an email marketing calendar and show you how to create one that takes your campaigns to automation for success. From setting goals to planning campaigns, get ready to revolutionize your email and watch your engagement grow. Strategic Planning and Automation with Email Marketing Calendar Your marketing strategy is like a carefully planned mechanism, where emails act as specific details and work together to drive engagement, conversions, and brand trust. However, managing this integral mechanism requires a structured
Table of contents Why Are My Emails not Being Delivered? 1. The Recipient’s Email Address is Invalid. 2. The Recipient’s Mailbox is Full. 3. The Email is Rejected by Spam Filters. 4. The Email Didn’t Pass Authentication Checks. 5. The Email is Rejected by DMARC Policy. 6. The Sender’s IP Address Has Issues. 7. The Sender’s Domain Has a Bad Reputation. Conclusion Email is an essential tool in today’s digital world, used for both personal and business communications. It’s fast, cost effective, and affordable for everyone. However, with its ease of use, email is not perfect. Sometimes you send an email and discover later that it is not delivered to the intended recipient. According to the GlockApps email deliverability statistics for January 2024, every fourth message sent by GlockApps users wasn’t delivered to Yahoo, AOL, Hotmail and Outlook and every tenth email didn’t reach Gmail users. GlockApps: not delivered emails
What Is an Email Marketing Strategy? We believe that there is no need to talk too much about the popularity of email marketing, because it is an effective way to directly connect with the target audience, offering great opportunities for engagement and conversion. That’s why a solid email marketing strategy is a fundamental necessity for every business, regardless of size or industry. An email marketing strategy is a comprehensive plan that describes how your company or organization will use emails to achieve your specific goals. It encompasses various elements, including audience segmentation, content creation, timing, frequency, and performance tracking. Essentially, it serves as a roadmap for using email communication to build and nurture relationships with prospects and customers, ultimately driving desired actions and cultivating brand loyalty. Key Benefits of Developing an Email Marketing Strategy You may be wondering how an email marketing strategy can benefit your business. First and foremost
What Is Email Warm-Up? Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually. When you start sending emails from a new domain or IP address, email warm-up is the process of progressively familiarizing yourself with email providers like Gmail or Outlook. At first, you start by sending a small number of emails and slowly increase the volume over time. In this simple way, you show these providers that you are a legitimate sender and not a spammer. So it’s basically about starting a little to make sure your emails are being seen