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Campaign Monitor: What to Put in Your Email Footer (+5 Examples We Love)
- April 21, 2022
- Posted by: Top Deliverability
- Category: Campaign Monitor ESPs Industry News
Campaign Monitor just released a new engaging story:
When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images. Don’t let your attention to the body of the email come at the expense of important structural elements, like footers, though. Email footers may not be the first thing you think of when creating emails to send to your subscribers, but they’re an essential piece of the puzzle. The footer won’t get the attention of your readers before they open the email, but it may be their last impression—especially if your readers are considering unsubscribing. A good email footer should include legal elements, tell your readers how to get in touch, and double down on your branding. A great one can unexpectedly delight your audience and invite more interaction. Read on…
Read more: What to Put in Your Email Footer (+5 Examples We Love)
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