Campaign Monitor: What the Future of Open Rates Looks Like in 2021 and Beyond

Campaign Monitor just issued another engaging blogpost:

Apple’s Mail Privacy Protection feature has put the future of open rates in serious jeopardy. Let’s take a look at what the future of open rates looks like. Ask any marketer what they measure their email marketing results by, and without fail, one of the first statistics they’ll mention is open rate. It makes perfect sense that this would be one of the first metrics named, as it’s often the top line on anyone’s email marketing analytics dashboard. As long as marketers have been sending emails to customers and prospects, they’ve been looking at open rates to give an indicator of success. But with the release of Apple’s Mail Privacy Protection feature, all of that is about to change. For a very in-depth look at MPP and how it works, you’ll want to consult our guide on the topic. But for the sake of this article, you only need to…

Read more here: What the Future of Open Rates Looks Like in 2021 and Beyond