Campaign Monitor: What Does iOS 15 Mean for Email Deliverability?

Campaign Monitor just released another insightful write-up:

In the fourth post of our Demystifying Deliverability series, we take a look at Apple’s Mail Privacy Protection feature and the effects it has on email deliverability. To catch up on the rest of the series, check out our posts on ramping up your email marketing, bot clicks, and BIMI. The 2021 email marketing busy season is upon us. Holiday decor is going up, and, just as rapidly, email marketers are sending Black Friday offerings to their subscribers.  As is normal for this time of the year, global email traffic will increase over the coming weeks. And with that, mailbox providers will be under strain to manage the surge in volume.  It can be a stressful time for email marketers, and Apple’s Mail Privacy Protection (MPP) has added an extra layer of complexity. Not knowing the full effects of this feature on email deliverability can cause serious concern among email…

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