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Campaign Monitor: The Ultimate Guide to Writing Your First Email Newsletter
- April 27, 2022
- Posted by: Top Deliverability
- Category: Campaign Monitor ESPs Industry News
Campaign Monitor just published a engaging story:
Email newsletters often don’t bring immediate conversions or sales. They take significant time and resources to create. Is it even worth it to launch one? Those in the know think so. The Content Marketing Institute’s 2021 B2C content marketing report found nearly 3 in 4 marketers use email newsletters. Among those who run at least two types of content marketing campaigns, 26% say newsletters are the most effective. Email newsletters are an essential marketing tool for sharing information that goes beyond your products and services. People trust brands that fulfill the trifecta of strong products, a good customer experience, and support of social issues that align with their own. This trust leads to increased sales and loyalty, which is why newsletters are worth the investment. The question isn’t whether it’s worth it to launch a newsletter; it’s whether you can afford to not have one. However, building a newsletter from…
Read more: The Ultimate Guide to Writing Your First Email Newsletter
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