Top Deliverability’s Blog
Campaign Monitor: The Current State of MPP: Where Are We Now?
- March 18, 2022
- Posted by: Top Deliverability
- Category: Campaign Monitor ESPs Industry News
Campaign Monitor just issued another interesting post:
It’s been about six months since Apple released MPP to the public — going live in September of last year. And while we’ve learned a lot about this feature and how it works, email marketers have been left with a lot of questions as well. What’s been happening during that time? How many people have opted into MPP? How is it affecting my metrics? How have email service providers (ESPs) responded? Marketers are still concerned with privacy changes, and understandably so. With more inbox providers releasing their own privacy-related features, it feels like we’re at the beginning of a trend that will continue to impact marketers for the foreseeable future. Let’s take a quick look at where things are at with MPP, and how we’ve been responding to those changes here at Campaign Monitor. So, what’s the state of MPP? A lot has happened since Apple released iOS 15 and…
Continued here: The Current State of MPP: Where Are We Now?
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