Campaign Monitor: The Art of the Customer Win-Back Email

Campaign Monitor just released a new insightful blog:

Crafting a customer win-back email is a delicate balancing act. Here are some surefire tips for creating one that works. When a customer avoids your products and newsletters it doesn’t mean they’ve dropped off the face of the earth. It just means you have to change your approach. So how do you convert those once-loyal customers into rabid fans again? With smart use of win-back emails. Today we’re going to talk about what makes a perfect win-back email; from eye-catching headlines and crisp copy to exit surveys and incentives. What exactly is a customer win-back email? A customer win-back email is a carefully crafted message sent to inactive customers. Inactive customers are those who haven’t purchased or interacted with you in a set period of time. Timing is everything for these kinds of emails. Now, most businesses will recommend six months before you start implementing your win-back strategy. But that’ll…

Read more here: The Art of the Customer Win-Back Email