Campaign Monitor: How to Use Survey Emails to Get a Pulse on Your Customer Base

Campaign Monitor just posted a new interesting article:

Survey emails are a high-value piece of communication that every business has the ability to send. Let’s cover how to create one, and look at some great survey email examples. We get it — you need to know what’s going on with your customers, without sounding overly intrusive. That’s why we recommend using survey emails to keep your finger on the pulse. And when done well, it can be a win for both sides. Let’s unpack exactly what survey emails are, and just why they’re so important for your business. What exactly is a survey email, anyway? The global email marketing economy was valued at 8.49 billion in 2021. Email marketing remains the bedrock strategy for almost every brand and vertical. Survey emails are non-negotiable for any business that wants to improve its connection with clients. Customer survey emails are questionnaire forms sent via email. Companies send them to their…

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