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Campaign Monitor: 7 Mistakes You’re Making With Your Newsletter (And How to Fix Them)
Campaign Monitor just released another engaging write-up:
Stale, boring email newsletters are all too common nowadays, and for a lot of the same reasons. Here are some of the most common email newsletter mistakes that marketers make. For as long as brands have been using email to market to their audience, they’ve been using newsletters as a means of updating customers on their products, educating their audience, one of the other countless goals they might have. Newsletters are so common these days, you might even say that they’re getting a bit…boring? This may sound blasphemous coming from someone working at an email marketing software company, but the truth is that there are a lot of bland, boring newsletters out there. But how do you know if that’s you? How do you know if your newsletter is one of the ones getting deleted instead of getting read? And more importantly, how do you fix it? Let’s take a…
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