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In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. Instagram influencer marketing is one of the most popular ways to work with influencers, and I’ve compiled all the details you need to know to get started with any budget. With this guide, you won’t need to trek out at dawn to launch your campaign — you can do it
Table of contents Cold Email Response Rate: Building a Dialogue with Potential Customers What Is a Cold Email Response Rate? How to Calculate Cold Email Response Rate? What Are the Average and Good Cold Email Reply Rates? What Can You Do About Low Cold Email Response Rates? In Closing Cold Email Response Rate: Building a Dialogue with Potential Customers If you’re deeply involved in email marketing, you’ve probably tracked the response rate of your cold emails more than once, and you already know that those numbers aren’t always as encouraging as you’d like. When we send cold emails, we usually aim to get users interested enough to click the “Reply” button. And then we rush to track the response rate, which shows how well our campaigns resonate with the audience and whether we’re doing everything right. In this article, we’re bringing you the average cold email response rate, deciphering the
Summary Personalized and targeted email marketing campaigns are essential to drive conversions and maximize the value of every customer interaction. To personalize effectively, businesses need high-quality customer data. Brevo CDP offers a robust solution to unify, enrich, and sync customer data, empowering businesses to extract actionable insights and leverage smart segments to improve the customer journey. In this article, we’ll go over pre-defined segments based on CDP scores and explore retail scenarios to illustrate how Brevo CDP enhances email marketing conversion. Problem Improving your email marketing performance isn’t just about sending more emails. It’s about sending smarter campaigns. To achieve better conversion rates, marketers need to personalize their email marketing strategies with better targeting and optimized sending times. According to a McKinsey survey, personalization can boost ROI by 10-30% (as well as lower acquisition costs and improve revenue). Sending emails aligned perfectly to the customer journey not only provides a
Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application. How important is a cover letter? Is a cover letter necessary? When to Skip a Cover Letter When to Include a Cover Letter Tips for Writing a Cover Letter What if the cover letter is optional? How important is a cover letter? Cover letters are short letters of introduction that you include with job applications. Typically, they are your chance to go into deeper details about your accomplishments
Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy? Although 55% of small businesses in the U.S. do some form of online advertising, pay-per-click (PPC) is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your tool belt — or at least have a basic understanding of. In this guide, we’ll look at everything from the benefits of paid advertising to how to launch your campaign, complete with guidance from experts. Let’s get started. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a massive ROI
Table of contents Are Cold Email Open Rates Important and Should You Track Them? Cold Email Open Rate Meaning What Is a Good and Bad Open Rate for Cold Email and How to Boost it? Understanding The Real Story Behind Open Cold Email Rates Why Are Cold Email Open Rates No Longer the Best Metric? What Metrics Should You Track Instead? Are Cold Email Open Rates Important and Should You Track Them? After working so hard on crafting your cold emails, low open rates can be frustrating and undermine your efforts. All that time spent researching prospects and carefully choosing your words can be wasted if your emails go unopened. However, don’t give up, because cold emails are still a powerful way to reach potential customers, so it is worth competing for them. When prospects receive countless cold emails every day, standing out from the crowd and grabbing their attention
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It’s a conundrum facing countless creators across the globe. They’re wondering how to be empathetic without being disingenuous. How to offer value without seeming opportunistic. And how to be there for their audience without adding to the noise. These are important questions to ask at a time like this. Essential, in fact. But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. A question that every creator staring at a blank canvas right now should be asking: how can we help? Because now, more than ever before, audiences are seeking help.
A while ago (as in 13 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And we knew how important it was for people to leverage their websites to attract visitors and connect with customers to grow. Fast forward to 2021, and websites do a whole lot more than attract visitors. Your website is a sales rep, providing prospects with the features and pricing of your offering. And helping them book a meeting to learn more. Your website is part of your
At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?” As HubSpot’s Chief Product Officer, this customer-first principle is my guiding light when it comes to product development. And it’s the reason why we don’t buy technology when we want to deliver a new product to our customers. We build it. This build-first approach is becoming increasingly rare in our industry. Traditional SaaS companies tend to acquire other companies when they want to significantly expand their product offerings or quickly increase their customer base. This can sometimes lead to a quick uptick in revenue — after all, when a company buys another, it acquires all of its
Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals. It can be difficult to get your feet off the ground. Thankfully, there are various tools specifically designed to help you with SEO, build domain authority, and achieve high ROI. In this post, we’ll hear inspiring stories from HubSpot clients that have used our SEO tools to achieve business success. 5 SEO Success Stories To Inspire Your 2021 Strategy 1. Ironpaper Ironpaper is a digital marketing agency that helps their B2B clients grow. They worked with one of their clients, Goddard