Top Deliverability’s Blog

By Marcel Becker, Director ProductIn these unprecedented times email is one of the crucial tools used by people, companies, organizations, and governments to stay connected, share updates, and provide critical information.  Unfortunately, criminals are exploiting consumers’ uncertainty during this pandemic and leveraging email as a tool for malicious attacks.One especially pervasive method we’ve seen bad actors use lately is phishing. Criminals are sending communications from email addresses that appear to come from trusted domains – particularly government and health organizations.  Determined malicious actors can readily spoof the identities of those organizations, particularly the ones which the public relies upon as a trusted source of information.  The consequences of these attacks can be damaging, from identity fraud to theft.As a 15-year member of the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), we believe that just like solving the pandemic crisis itself requires collaboration and cooperation, we need to work together…

By Lili Crowley, Lead PostmasterIf you are sending a lot of mails to us, you probably already have noticed that our MTA calls itself something else: Atlas. That’s just us rolling out updated technology. How you deliver mail or what you should expect will not change. If you see anything weird, please reach out to our team at https://postmaster.verizonmedia.com.

For the 5th time in succession since it appeared for the first time, Contactlab has been included as a global “Representative Vendor” in the 2020 edition of Gartner’s Market Guide for Email Marketing, the key reference point for marketers looking to choose a partner to create and optimise their email campaigns as part of a broader multichannel marketing programs.   Our organisation is deemed as being a mid-level solution which offers extremely strong functionality for medium and large-scale companies.   What is Gartner’s Market Guide? It is a tool through which Gartner discusses current market definition, its rapid evolution and its dynamics, examining trends and major players where marketers can go to execute or optimize their email campaigns.   In particular, Gartner’s Market Guide for Email Marketing explores the global landscape of email marketing provider covering everything from small and midsize businesses (SMBs) to enterprise customers. This marketing channel has…

Email marketing, especially for ecommerce, gravitates toward robust, splashy HTML emails. We’re talking epic product shots, lots of fonts and colors, big call-to-action buttons, and now even videos and GIFs. After all, your emails are battling against so many other emails to earn clicks, you might as well use every weapon in your arsenal. So this might sound counterintuitive, but sometimes it’s worthwhile to strip away all of those bells and whistles and send out a plain text email. Yes, plain text. Just black text on a white background in the default font with a blue, underlined link. Yes, I was using MoviePass four years before everyone else. In this article, we’re going to take a look at the pros and cons of sending plain text emails, as well as some strategies for how you can maximize their effectiveness when you start incorporating them into your email marketing plans. The…

By Marcel Becker, Director ProductA couple of weeks ago, Verizon Media announced a new delivery capability for trusted senders and brands called View Time Optimization (VTO), and we wanted to address a few questions about how it works.What is VTO?VTO helps organize the inbox, increases relevance, and improves the consumer email experience by elevating the email messages that users have opted into and actually want to engage with.How does VTO work?VTO takes the emails that consumers have subscribed to, and delivers those messages when users are actively engaging with their inbox. These are emails that users would regularly receive from trusted brands, not ads that companies pay to place. The content remains the same, and the only thing that’s adjusted is the time the email is delivered.When users access their inbox, they access our server. Now, with VTO, we can queue email messages, automatically triggering their delivery once our server…

Google Analytics does not process personal data because IP addresses are anonymized During the legal management of third party analytical cookies (e.g. Google Analytics), you may have been reassured by IT personnel that the “masking” of IP addresses is applied, and therefore personal data is  anonymized, enabling you to activate these cookies by default, without the user’s prior consent.In reality, when a site uses third party cookies, it is not enough to mask the IP (or adopt other tools that reduce the power of identification of the cookies): it is also necessary to enter into an agreement with the third party (e.g. Google) through which the latter contractually undertakes to use cookies exclusively for the provision of the service, and not to cross the information contained in them with that which is already at its disposal. If the third party is Google, you can find the appropriate data processing terms…

Data processed for profiling and marketing purposes must be deleted after 12 and 24 months respectively Among colleagues in our industry, there is a deeply rooted conviction that personal data processed for profiling and marketing purposes must be peremptorily erased 12 and 24 months after their registration, respectively. This conviction has its roots in the Italian Data Protection Authority’s “Loyalty Cards Measure” of 2005 : a measure that is still considered current, aimed at regulating certain aspects (including data retention times) related to the processing in the context of “loyalty” cards or cards that create a lasting relationship with customers for purchases and service provision.However, the above measure does not appear to be susceptible to application by analogy. Yet, many companies have understood these terms as mandatory for any processing carried out for marketing and profiling purposes, even outside the scope of “loyalty programs”. This is probably due to the…

By Marcel Becker, Director ProductAt the core of the mail team’s mission at Verizon Media is to build the best consumer email applications for our Yahoo, AOL and Verizon users. Period.We genuinely believe that our mutual customers deserve a unique experience which connects them to their passions. We want to enable them to discover the things which matter to them. We want to enable them to get the most out of their inbox.Part of that quest is breaking down walls and collaborating with trusted senders and brands. We believe that together we can create a truly exceptional environment and deliver on the vision to reduce clutter and increase relevance.We recognize that traditionally senders relied on tracking our customers’ behavior to understand when they open their email to inform existing features like “Send Time Optimization”. The goal of which is to increase the chance that our mutual customers will discover and…

Starting from May 4th, 2020 our Customer Service will be available:   From Monday to Friday 9 am – 1 pm CEST 2pm – 6 pm CEST   The services modalities will remain unchanged. For further information visit our support website. L’articolo Customer Service: new opening hours proviene da Contactlab.

With the upcoming bank holidays, we let you know that Contactlab’s Customer Service will not be available on:   Monday, April 13th. Friday, May 1st. L’articolo Customer Service availability during the upcoming bank holidays proviene da Contactlab.