Top Deliverability’s Blog
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. However, Google Ads Intelligence, as it’s broadly known, offers way more than just being an interactive campaign builder. In this post, I explain what Google Ads Intelligence is, the key features it includes, and Google Ads AI best practices. Table of Contents What is Google Ads Intelligence? When did Google roll out AI for ads? AI Features in Google Ads Best Practices When Using Google Ads Intelligence What is Google Ads Intelligence? Google Ads Intelligence is an umbrella term for a set of AI-powered tools Google
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. Since then, I’ve worked with several other companies across multiple time zones and, as a result, experienced everything remote work has to offer — from the challenges of setting up a home office to the joys of location independence. But more importantly, I’ve also gotten to consciously observe the growth and impact of remote work over time. In this post, I’ll be sharing 60 statistics to help you understand the evolution, opportunities, and challenges this unique mode of work offers. Each section is designed to provide more than just statistics and instead offer you a cohesive, research-backed narrative on each sub-topic. Table of Contents The Introduction and Evolution of Remote Work How Companies Have
Table of contents Email Marketing and The Law Can You Send Marketing Emails Without Consent? What Are the Primary Email Marketing Regulations? CAN-SPAM GDPR CCPA CASL Summarizing FAQs The fear of breaking some rules probably haunts people in any industry, because it’s our human nature to avoid getting into trouble. And email marketers are no exception, as they don’t want to suddenly run into a legal problem they didn’t expect before sending each new campaign. Although email marketing has long been a familiar and popular tool for businesses of all categories, it has its own legal complexities that can throw even the most experienced marketers into doubt. To save you the hassle and worry, in this article, we’ll dive into the legal nuances of email marketing and what you need to know to be compliant with the law. Email Marketing and The Law Professionals from different countries need to know
The use of email has grown rapidly over the last few decades, with an email address being an essential tool in both our personal and professional lives. But just how much has the use of email changed, and how are most of us using emails on a day-to-day basis? Has social media eaten into what used to be time spent on emails in recent years? The number of email users worldwide is expected to continue growing at a rate of 3% each year according to technology market research firm, Radicati, suggesting that emails are here to stay when it comes to business and personal communications. We’ve gathered some of the most interesting statistics about email usage today and how our use of emails has changed over time, alongside insights from our own studies. Key statistics There are 4.48 billion email users worldwide in 2024, meaning 56.8% of the total world
As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results. To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read. Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. How to improve your email marketing performance So, how do you improve your email marketing performance? Email is still one of the best marketing channels for ROI—for every $1 email
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no lifeline to grab, before the naysayers and doubters sway your decision-making and alter the success of your strategies. With data, you’re able to see the big picture. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. All of the stats below come from HubSpot’s original research. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. (HubSpot’s State of AI Report) 74% of B2B
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. However, it looks like it is making a comeback via TikTok Live Shopping. I can’t scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is TikTok Live Shopping, and is it the new QVC? More importantly, should your brand give it a try? Here‘s what I’ve found: What is TikTok Live Shopping Why should brands experiment with TikTok Live Shopping? TikTok Live Stream Shopping vs. QVC What is TikTok Live Shopping? TikTok live shopping allows
Commerce has always had its ups and downs, but key economic factors have been making it extra challenging lately. Even as inflation eases, many consumers are still unsure about the economy. They wonder how conditions like labor shortages and a decrease in energy support will impact their pocketbooks. Consumer confidence is somewhat unstable in the U.S., Europe, and elsewhere, with concerns about politics, personal finances, and more. Retail sales recently dropped .8%, causing retailers to worry they weren’t going to see the comeback they wanted. 1. Embrace first-party data 2. Personalise your marketing 3. Create seamless omnichannel experiences 4. Use mobile notifications 5. Go all in social selling While consumers are spending cautiously, commerce brands face discount demands and global While consumers are spending cautiously, commerce brands face discount demands and global economic factors that are out of their control. Now is the time for commerce brands to focus their
Customer experience trends are essential for brands aiming to secure a competitive advantage . According to Deloitte, people are likely to spend 140% more after a positive experience than those after a negative experience. Customer experiences can make or break sales. But more than that, they have a huge impact on customer satisfaction, brand loyalty, and revenue growth. The CX big picture affects how companies launch and market products and services. But these trends also trickle down to the operational level of day-to-day digital marketing. Here are 11 CX trends we predict people will expect from brands in 2024. 11 customer experience trends to start using 1. Start with the basics First things first, make sure your core customer service team is up to scratch. 50% of consumers value knowledgeable staff. 43% are willing to pay more for quality customer service. Needless to say, it’s important, your team delivers. Make
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. Instagram influencer marketing is one of the most popular ways to work with influencers, and I’ve compiled all the details you need to know to get started with any budget. With this guide, you won’t need to trek out at dawn to launch your campaign — you can do it