Top Deliverability’s Blog
The answer to whether or not Google ads are worth it for your small business depends on how quickly you want to start driving traffic to your website. If you’re just starting out, you’ve likely spent time, money, and other resources on setting up a website for your business but you still need to get people to start visiting it. Sure, you can tell family and friends, and post about your swanky new website on social media. But that’s not enough. There are millions of potential customers on the internet who are looking for what you offer. If they don’t know that your website exists, that’s a big problem. That’s where Google Ads comes in. Ready to do more business with email marketing? Start Your Free Trial No risk. No credit card required. Learn more. Is Google Ads worth it for small businesses? Google Ads can help you be found…
The answer to whether or not Google ads are worth it for your small business depends on how quickly you want to start driving traffic to your website. If you’re just starting out, you’ve likely spent time, money, and other resources on setting up a website for your business but you still need to get people to start visiting it. Sure, you can tell family and friends, and post about your swanky new website on social media. But that’s not enough. There are millions of potential customers on the internet who are looking for what you offer. If they don’t know that your website exists, that’s a big problem. That’s where Google Ads comes in. Ready to do more business with email marketing? Start Your Free Trial No risk. No credit card required. Learn more. Is Google Ads worth it for small businesses? Google Ads can help you be found…
Join us on April 4th, in a webinar put together by the Certified Senders Alliance:With an ever-changing #email environment and recent developments around privacy and security in the email space, it is worth taking a closer look at which insights and data are key for email performance. Special thanks to our speakers Marcel Becker and Al Iverson. Register now for the live event on 4 April. 👉👉https://buff.ly/3J6mEBg #CSALiveWebinars
Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity. Deloitte’s Heat Test Report found 69% of brands with representation in ads saw an average stock gain of 44%. But where does one start? Diversity isn’t something you can simply check off a list — implementing inclusive content is complex. It has many facets internally and externally in an organization and includes multiple areas that must be taken into consideration when brand and marketing teams plan and produce diverse content strategies. Many marketers are working against legacy systems and ways of doing things that have been in practice for years, if not decades or more. What can brands and marketing teams do today…
More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled. Instagram has proven a worthwhile investment for marketing purposes. When we surveyed over 1,000 marketers in 2022, they revealed that Instagram is the most effective social media platform, above Facebook, YouTube, and TikTok. But using Instagram for business purposes can seem daunting, particularly if you’ve only ever used it for personal use. Here, we’re going to explore how to promote your business on Instagram. How to Use Instagram for Business What is a business profile? How to Create a Business Profile on Instagram How to Switch to Your Business Profile Top Instagram Promotion Tactics of 2022 [Data] How to Use Instagram for Business Let’s delve into the six strategies you’ll need to employ to get the most out of Instagram.…
What’s the ideal YouTube cover size? The audio/video streaming platform provides you with precise recommendations to maximize graphic rendering of custom images by creators. Let’s take a look at the sizes recommended by the social media platform. The size of the images on social media are crucial for profile rendering: they provide your brand and content with professionalism, a good reputation and can greatly affect your performance. All social networks have formats, sizes and resolutions to respect, depending on image type and use (covers, carousels, stories, video IGTV, square photos, profile photos etc.). If the formats of Instagram and Facebook images are quite familiar to professionals but not Social Media Marketing, the format of YouTube images is a more niche topic, discussed less often. Here are the ideal photo sizes recommended by YouTube. The ideal YouTube cover sizes YouTube is still the world’s most watched platform in the online streaming…
A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and bolts of email communication. They give customers peace of mind and trust in your operations, while giving you the chance to collect feedback or up-sell. Table of Contents Welcome series Reactivation campaign Order confirmation Cart abandonment Birthday and events Feedback and recommendation The bottom line As marketers, we have email campaigns and a million other things to take care of, so triggered emails can be a welcome break. But triggered emails come in all shapes and sizes. There are triggers for welcome emails, reactivations, cart abandonment, events, feedback, and recommendations – the list goes on… Depending on a company’s size, a marketer can have dozens of active triggers set at once. So how do you choose the right trigger…
Residential cleaning services are a $1.2 billion industry that has grown, on average, 6.6% each year for the past decade. Starting a house cleaning business can be great, as it allows business owners to set their own hours and rates and to be their own boss. However, professional cleaning is a highly competitive industry to enter. As a result, success in this career hinges on business owners knowing how to advertise their cleaning services effectively. This guide will walk you through the top marketing strategies for cleaning business owners, setting you up for success in the industry. Ready to find more leads and get expert home services and construction marketing advice, all in one place? Start a Free Trial of Constant Contact for Home Services and Construction Importance of marketing for cleaning businesses The steady year-over-year growth of the cleaning industry in the United States means that this is a…
Residential cleaning services are a $1.2 billion industry that has grown, on average, 6.6% each year for the past decade. Starting a house cleaning business can be great, as it allows business owners to set their own hours and rates and to be their own boss. However, professional cleaning is a highly competitive industry to enter. As a result, success in this career hinges on business owners knowing how to advertise their cleaning services effectively. This guide will walk you through the top marketing strategies for cleaning business owners, setting you up for success in the industry. Ready to find more leads and get expert home services and construction marketing advice, all in one place? Start a Free Trial of Constant Contact for Home Services and Construction Importance of marketing for cleaning businesses The steady year-over-year growth of the cleaning industry in the United States means that this is a…
Instagram is a top-rated app, with more than 1 billion global monthly active users. Given the size of its user base, businesses have valuable opportunities on the platform to generate an audience, build a community, and drive sales. To help learn more about how to grow your business on the app and create an engaged community, the HubSpot Blog surveyed more than 1,000 marketing professionals that use the platform. Here are some of our key findings. How Marketers Grew Their Following in 2021 In 2021, marketers reported that the key to growing an account to the first 1,000 followers on Instagram was by creating shareable content with high-quality captions. Growing their following past 1,000 followers involved posting engaging Stories, engaging with users, and partnering with influencers, all of which we’ll discuss in more detail below. If you’re having trouble growing your following, or are losing followers, marketers report that this…