Top Deliverability’s Blog
If you can prove that your marketing activities actually made an impact on your business, you’ll have many more opportunities (and budget) to grow your marketing efforts. Sounds like a marketer’s dream, right? But how do you find the right metrics to measure and prove marketing ROI to your boss and stakeholders? With the help of this guide and a free marketing ROI excel template, you’ll learn how to calculate your marketing ROI with Excel to secure more resources for your marketing team. For example, if you’ve been running an $800 marketing campaign for three months, and average sales revenue was $2,400 for those three months, your marketing ROI would be: 200% = ($2,400 – $800)/$800 If math isn’t your cup of tea, use a marketing ROI calculator to do the heavy lifting. The free ROI calculator below considers five factors of your marketing campaign to produce an accurate ROI…
Brands with an e-commerce platform increased sales last year despite the pandemic Under a third are able to identify over 21% of visitors on homepage Only 28% of marketers surveyed have a post-cookie strategy Half of respondents say that lack of resources hinders them London, March 17, 2022 – Mapp, the international provider of insight-based customer experience, has surveyed marketing priorities and industry trends for the current year, as it did in 2021. Around 700 companies from industries such as finance, media, telecommunications and retail took part in the survey in January 2022 in Germany, the UK and Italy. The below summarises the findings for the UK: Brief look back at 2021: Growth despite continuing difficult conditions The pandemic has led to a change in consumer behaviour in 2021 and brands with e-commerce platforms were able to benefit from this: 78% of the marketers surveyed said they were able to…
If you haven’t noticed, we’re excited about email personalization and we think you should be too. Email personalization will continue to grow in importance because it’s what consumers want – and it’s been proven to convert. In fact, 80% of customers say they are more likely to make a purchase from a brand that provides personalized experiences and we think that’s reason enough to add email personalization to your strategy. Here are ways to start personalizing your emails, add sophistication to existing campaigns, and how to get more use from the data you collect. Email personalization starts with data Before embarking on any personalization journey, the first step is to be clear on what your goals are and what information you hope to obtain with your email campaign. This will help you narrow down what data you need to collect and where there may be gaps as you work to…
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…
This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands…
Diego asks, “I want to find out from you if their is a script or software that one can use for warming up an IP. I will buy even if it’s not free.”Not only did Diego just write in with this question, but this topic came up when chatting with a potential client a few days ago. What can you do to shortcut or automate IP warming?The answer is: not much. IP warming, in its most basic definition, means building up your sending reputation through starting your dedicated IP address sending at low volume, and growing that send volume day-by-day for the first few weeks of sending. The gradual increase of volume from zero, plus sending wanted mail, is what dedicated IP senders need to do to build up long term inbox placement and deliverability success.A lot of different ESP platforms provide guidance on IP warming. At least one platform says…
When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series “The Legend of Zelda.” My online search for the right gift led me to STL Ocarina, a company that sells ocarinas — the musical wind instruments that have been around for thousands of years and a staple item in the Legend of Zelda series. Clearly, the company knew many of its customers were like me — either fans of the games or shopping for fans of the games — so it made finding Zelda-themed ocarinas on its website simple. Just hover over the tab that says “Our Ocarinas,” and the first category to pop up under the tab says “For Legend of Zelda Fans.” From there, I…
Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few. For companies hoping to reach their audiences across multiple channels, engaging in media planning is a must. However, it’s almost impossible to pull off without media planning tools that give you insight into your efforts. To help you with your media planning efforts, we’ve compiled a list of the essential media planning tools, templates, and software to use this year. Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones…to name a few. 1. HubSpot Media Planning Template [Featured Resource] Image Source HubSpot’s paid media template will help you keep track of how much you’re spending on paid media, where your messages have gone out, and how much attributable…
It can be difficult to find the ideal candidate for a specific position — in fact, in 2021, 69% of companies have reported talent shortages and difficulty hiring – a 15-year high. Regardless of the state of the economy and your talent pool, to succeed long-term, your business should be able to hire and retain the best, most talented employees. But hiring can be a daunting task, which is why you need a talent acquisition strategy. To succeed long-term, it’s critical you attract and retain talented employees regardless of vacant roles. Talent acquisition can help you do this, while solving for long-term organizational needs. Now that you understand what talent acquisition is and how it differs from recruitment, let’s dive into the most effective talent acquisition strategies. Here are eleven critical talent acquisition strategies to ensure you’re finding the best people. 1. Align with your business goals. Consider your business…
Videos are one of the most effective tools to capture user attention and stimulate conversion. Now, MailUp also lets you use them in your landing pages, making them even more professional and impactful. Learn how to use the latest in the MailUp platform landing page editor. Did you know that adding a video to your landing pages can increase conversions by 86%? Given videos’ immediacy and clarity, 90% of users prefer them to other forms of content. Choosing to embed them in your landing pages is therefore a smart, effective strategy to facilitate conversions. As of today, MailUp lets you do that easily, quickly and without HTML knowledge. Using the platform’s integrated editor you can add short videos as background to your page content with a simple drag & drop. Follow the steps in this article to find out how. Why use videos in landing pages? The Advantages Videos are…